Peregrine visits New York...
With the AW|12 trade season upon us, Peregrine has taken to the Skies to visit both new and existing customers slightly further a field than in the UK.
First stop saw Peregrine parading the streets of New York with the new sample jackets and knitwear, undergoing some extensive 'market research' while being stopped in the streets by one Gentlemen and asked "Wow! Who is that jacket made by and where can I get it!?" The feeling surrounding the new range is becoming increasingly confident as we gain more and more feedbac k from customers and professionals, both inside and outside of the UK.
Following meetings in the US, the brand explored NY, taking inspiration from retail window displays as we plan our next 'Pop Up store' in London and also look to participate in an NY trade show in the next coming year to expand the Brand further overseas.
Talking to people in and around NY aswell as seeing the famous sights, the Peregrine story is greatly admired, as many people often agree a story sells a product just as much as the design itself. With New York itself being built upon a great Heritage, Peregrine appeared to blend in very well within its surroundings, yet still managed to turn a few heads every now and again!
Without giving away too much, the new range focuses on enhancing our strongest styles, continuing to produce handcrafted tailoring and British styling that followers have come to know and love over the last 50 years. Peregrine introduces even brigher colours including bold Yellows and Reds similar to that NY's yellow taxi cab and the Red London Bus; strong wax quilted patches and soft textured Merino knits create a range that is not only classical but also more stylish than ever before.
So here's to re-visiting New York next year with even more stories to tell!
